1. About Description
Create a search-optimized “About” description on the website sidebar. This should include 3 – 5 sentences that accurately describes your business including main products and services offered as well as the primary areas served. Enrich the content by using specific keywords, business name and location within the description.
2. Business Details
Add all of your basic business details such as the business name, address, email and phone number to the sidebar of your site. This not only helps visitors easily find this vital information on your website, but it also assists in search engine optimization. It’s essential to include the business location to improve local search results.
3. Social Connections
Use the “Connect” option on the website sidebar to link all of the social profiles and connections associated with your business. Popular connections include Facebook pages, Twitter accounts, Google Places, Yelp listings and more. Linking these connections helps improve search results. In addition, it’s important that all of these social connections also include a link back to your website URL.
4. Sidebar Keywords
Often overlooked, it is important to add keywords to the sidebar. Focus on 10 good “key phrases” that best represent the most popular search terms potential customers would be searching for. Be sure to add a “local flare” by including the geographic location to the terms such as “Italian Restaurant Downtown Brooklyn”.
5. Site Content
Craft well written content on each page of your website that appeals to your visitors and is relative
to your business. The content on your site should accurately reflect your company and the main
products and services you offer. Create content that talks directly to potential customers with the
information they are looking for. Be sure to use key words/ terms within the content that potential
customers would use as well as keeping it “local” by including the areas you serve within the content.
Be sure to update content often.
Add keyword-rich, descriptive captions to any images added on your site. Adding captions helps search
engines identify these images as relevant information and will help drive traffic to your website.
7. SEO Settings
Be sure to establish both Global Search Engine Optimization settings as well as individual page settings. These settings include the Title, Description and Keywords and is used by search engines in identifying your website.
8. Submit You Site to Search Engines
It’s important to manually submit your website to all the major search engines including Google, Yahoo
and Bing. Here’s how:
Submit Your Site to Google: https://www.google.com/webmasters/tools/submit-url?pli=1
Submit Your Site to Bing: http://www.bing.com/toolbox/submit-site-url
9. Google Places
Claim your Google Places Page and add your site URL to your business listing. This is extremely
important, as Google is the leading search engine and can account for over 50% of search traffic to a
website. Be sure to add your Google Places to your sidebar connections if you have not done so already.
10. Online Directories
Add your accurate business information and website URL to all online business listings and search engine directories such as Yahoo Local, Yelp, Yellow Pages and more. Many of these directories offer you the ability to add your basic information free of charge. Adding your site URL will help increase relevant inbound links to your website, improving site credibility and increase traffic.
11. Marketing Materials
Include your website URL on all marketing materials such as business cards, print ads, flyers, brochures, menus and signage. Encourage customers to “visit” your business online for more information and special offerings
12. Promote Online & Offline
Market your business both online and offline. Getting your name out offline will help get people searching
for you online. Utilize offline media such as print ads and direct mail to promote your business and new
online presence. Utilize banner ads, search marketing, Google Adwords, email marketing and digital media to drive relevant traffic to your site online.
13. Be Patient
This is normally the hardest part. New businesses often expect their website to drive thousands of
customers to their business instantly. But truth is, the longer you are in business and the longer your
website is online producing quality content, the better your search results will be.